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Thread: The 9 Habits of Highly Successful Marketers

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    Lieutenant Colonel duke's Avatar
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    Default The 9 Habits of Highly Successful Marketers

    This's an e-mail I got from Chad Hamzeh

    ================
    I wanted to pass on a few of the key habits that have helped me
    accelerate my income and allowed me to grow quickly in the
    internet marketing game.

    Anytime I'm not getting the results that I'm looking for, I
    refer back to this list to see if there's anything glaring that
    I'm deviating from. I hope it helps you as it's helped me:

    Key Habit #1: Re-Investing Your Money Wisely

    When I first started out, my affiliate manager at C2M told me
    that if I continued to invest in myself I would continue to
    grow.This was very smart advice.

    If you're buying traffic, cash flow is one of your biggest
    challenges when you start spending a lot, especially if you're
    working within the traditional affiliate model of arbitraging
    traffic. My goal in the forum is to get you evolving past that,
    but either way this habit applies.

    Blowing your money on unnecessary toys, and outside of your
    strong channels isn't smart.The 80/20 rule seems to apply here as
    well.The majority of your results and traffic are going to come
    from a minority of all the testing you're doing.

    It's your job to identify the channels, sites, keywords, ad
    groups, and traffic sources giving your best/most returns, and to
    reinvest your time and money there to scale.

    Once you start making good money, that's not the time to buy the
    next course, or a new laptop when your existing one is working
    just fine, or going on a vacation.

    Your companies money isn't your money, remember that.

    You should be re-investing in marketing, outsourcing to work
    faster and more effectively, and software ONLY if needed.

    Now I'm not saying educating yourself isn't important, but
    understand there is only so much new stuff to learn.The majority
    of your day should be spent on driving traffic, building lists
    where you can, and testing/presenting your offer or affiliate
    offers in a better way.

    Enjoy your money, sure, but do you really need that new car or
    new house just yet?

    Key Habit #2: Focus in Regards to Markets and Traffic Channels

    Some will disagree with me here, but I think the whole "multiple
    streams of income" thing is one of the main reasons most fail in
    their online business. I'm not against it entirely, but I feel in
    the beginning, people just don't go deep enough in one area, and
    thus, never get anywhere.

    You've heard me say this before, but the best of the best
    usually focus on 1-2 target groups of people, and find ways to
    serve them well.

    Also, in the beginning, they are typically masters of 1-2
    traffic channels instead of spreading themselves thin. There are
    exceptions to these rules but the majority of other successful
    marketers I've spoken with share these characteristics.

    When you start list building and relationship building with your
    list, that "1-2" target groups suggestion goes down to "1"
    typically. It's not impossible to write and market effectively to
    several different markets, but if you're on your own, it can be
    complex.

    Be a sniper rifle, not a shot gun.

    Key Habit #3: Building Lists

    So much has been said about this so I don't want to be
    repetitive. It requires patience and discipline to build lists
    and not just go for the kill. Keep in mind, you have a better
    chance of selling to someone if you can get them to commit to an
    opt-in or some kind of action on your site.

    You have more opportunities to market to them, and with a
    variety of services/offers if you want.

    You don't have to use "squeeze pages" if you don't want, but
    adding a floating opt-in or collecting partials on your in house
    offer can give you the data you need to build a real business.

    Key Habit #4: Focus More on Your Own "Stuff"

    Doing too much competitive intelligence, spying, whatever, will
    take you away from what you need to be doing, and that's
    implementation and execution.

    Worrying about what others are doing or saying on forums, blogs,
    whatever else is a waste of time.

    Learn by doing, focus on your market, listen to your markets
    gripes and concerns, and act fast to address those.

    Key Habit #5: Try to Move Towards Traffic Sources that Require
    Less Babysitting

    In the very first video I ever released, I talked about how I
    like to scale everything to direct to site media buys if
    possible.

    I picked this tip up from a very smart media buyer, and it's
    helped a lot in getting a little more "hands off" in my business.

    Daily management of keywords and ad groups, dealing with traffic
    sources that make up weird rules randomly, this all can be a
    drain on time and energy. I've always been a fan of direct to
    site buying, and with small direct to site buys, the entire setup
    process can be more or less outsourced for cheap, which I explain
    in the media buying forums.

    With a lot of direct to site stuff, the volume is still there,
    but it's more manageable and transparent, and the human element
    helps a lot especially if you're a merchant with a high
    converting product. You have a lot more leverage to play with
    here.

    At the end of the day, unless you're a merchant spending a lot
    of money and you have a high EPC back-end in place, basing your
    entire business on Google or Facebook isn't the wisest move. YES,
    they are great testing platforms, and YES they have amazing
    volume.

    But once you have your numbers in place as to what's working or
    not, it can be wise to start looking to another platform as your
    bread and butter.

    Key Habit #6: Get Rid of Negative Influences in Your Life

    This is more a lifestyle thing but it's extremely important.
    It's very difficult to work with a clear mind amongst the
    challenges that running an online business can present, when you
    have negative people bombarding you with their issues daily.

    I speak from experience on this. It can be draining. Associating
    with people that complain constantly about their money problems,
    health problems, dog problems, or whatever, can eventually drag
    you down with them.

    Making money online, can be challenging and requires you to take
    intelligent risks. The last thing you need is someone telling you
    you're going to screw up, or to get a real job, or whatever their
    daily hang up is.

    Key Habit #7: Say "No" More Often

    Looking at my project list, it's obvious I still need to work on
    this.

    Once you start getting successful, or people realize you do have
    legit skills, they'll be asking for help or to get involved in
    their projects.

    Unless this is something that will directly benefit your cash
    flow and business, say "No". You don't need to make all the money
    in the world, and you don't need to get involved in every project
    thrown at you.

    Focus on YOUR market, YOUR lists, and YOUR traffic. Sounds
    greedy and selfish I know... but it's not.

    Key Habit #8: Deal in The Bigger Verticals

    OK, I've said this before, and some still attack me for it.

    Myself and other successful affiliates/marketers always deal in
    the big niches. Health, Money, Relationships, Entertainment.

    Everyone wants to be young, skinny, rich, and popular... and
    ideally have fun doing it.

    The thing here is, even a small splinter of one of these massive
    verticals can make you a LOT of money.

    What that means is, you don't just take on "weight loss" or
    "fitness", for example. There is "fitness for rugby players", or
    "weight loss for hispanic women". Or what about all the different
    types of diets? What is the real end result people want from
    them?

    Same goes for the make money niche.

    The fact is, you're still targeting the make money niche if you
    present your offer in a way that shows chiropractors how they can
    make more money with their practice. The end game still applies.

    As I've said, keep the pain primal. The reason hobby and game
    niches do so well is because "entertainment" is a need by almost
    everyone. All work and no play make Jack a dull boy, right?
    Facebook and most social networks are a prime example.

    Yes, there are some sites like the infamous ParrotSecrets.com
    that has done extremely well in the Parrot and Parakeet niche,
    but even that is in the massive Pet vertical.

    There's a reason CPA offers are all in these massive verticals.
    It's up to you to segment these markets into more manageable
    segments and present your offer appropriately with the proper
    angles.

    At the end of the day, if no one wants it, no one wants it.
    Billions of dollars get spent in the big verticals, and there are
    so many ways you can present the offers here, you could never hit
    everyone if you tried.

    A great way is to do a simple lead gen to capture an email in
    your market segment, then mail them relevant offers afterwards.
    Nothing ground breaking, but even if you're an affiliate this
    gives you the ability to customize your front end.

    Basically, give the segment what they want, then you show them
    what they need.

    You don't insist to them they need something from the get go.

    Key Habit #9: Get Comfortable Outsourcing

    It's not cool to work 16 hours a day, despite what some
    affiliate network owners and blogs will tell you. Especially if
    you work on your own. I've done it. If you are actually working
    and implementing this much, hopefully you're making some money
    and chances are there are some tasks you can unload on others.

    Your mind and time should be free'd up for strategy, offer
    presentation, and marketing prowess. Try to unload the grunt work
    to others. Keep in mind, you will need to either write copy or
    have a good copy writer for ads and landers. I recommend getting
    good at writing copy even if to just identify what good copy is.
    ^^^ Don't FORGET to Hit the "Thanks" Button NOW! :-)



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    Some great advice - cheers duke - made sticky...

    Peachy
    ...........
    Moderate
    Pronunciation: \ˈmä-d(ə-)rət\ or: mod·er·ate
    Function: adjective
    Meaning: to prevent or avoid extremes of behavior or expression.

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    the most important statement IMO...

    "Keep in mind, you will need to either write copy or
    have a good copy writer for ads and landers. I recommend getting
    good at writing copy even if to just identify what good copy is."

    a "colorful" website without great call-to-actions and enticing copy is just that...a useless or non-performing website...then we say IM doesn't work, this niche doesn't work, this template doesn't work, this offer doesn't work, etc...

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    Good stuff

    Thanks
    The Ghost who Walks

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    best share of the month...thanx duke

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    I like to add the 10th habits, unsubscribe if not all but 'most' of all the those newsletters that tell you to buy this and that...
    What you are downloading will only slow you down if you aren't conscious of the stuffs that you really need. You might already have those needy info in your hard drive which you might have forgotten. If you don't need this now go and do some real works that actually make you progress in your endeavor.




  9. #7
    Lieutenant Colonel duke's Avatar
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    Must watch video

    Code:
    http://collectingandgathering.org/evp/?seed=3leggedstool
    ^^^ Don't FORGET to Hit the "Thanks" Button NOW! :-)



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    genome77 (04-06-2012), ingkrysnsabens (10-16-2012), rtshelkaecka (11-07-2012)

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    Thank you. I like the habit 7. You should know when to say No. You can't do everything

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    Deal in The Bigger Verticals

    Yeah, he says 'splinter' down into that... but I'd say title it "Only deal in the tiny, tiniest sub-niche you can identify in the bigger verticals."

    Headline:
    The Fat Loss Secret to beat the Curse of Emotional Eating for African American Moms with a Fast-Track Career


    =============================

    Your companies money isn't your money, remember that.

    Everyone should pay attention to that. and learn the difference between 'money' and profit, gross profit, net profit, and net-net profit. Shit they teach in business school really does help.

    ========================

    Some will disagree with me here, but I think the whole "multiple
    streams of income" thing is one of the main reasons most fail in
    their online business.

    Jill: Yep. 100% on this one IMO. See my first comment... then add. "And then Be the Best. Better than all the Rest."


    Key Habit #3: Building Lists

    this is the difference between making $5 and $100 in net-net

    ======================

    Key Habit #7: Say "No" More Often

    Wise Man say: Everything you say Yes to, means you are saying No to an infinite number of paths. Choose wisely. Death and Taxes will follow you to the grave

    All good stuff from Mr Hamzeh


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    Thanks for this informative sharing.........

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