This's an e-mail I got from Chad Hamzeh
I wanted to pass on a few of the key habits that have helped me
accelerate my income and allowed me to grow quickly in the
internet marketing game.
Anytime I'm not getting the results that I'm looking for, I
refer back to this list to see if there's anything glaring that
I'm deviating from. I hope it helps you as it's helped me:
Key Habit #1: Re-Investing Your Money Wisely
When I first started out, my affiliate manager at C2M told me
that if I continued to invest in myself I would continue to
grow.This was very smart advice.
If you're buying traffic, cash flow is one of your biggest
challenges when you start spending a lot, especially if you're
working within the traditional affiliate model of arbitraging
traffic. My goal in the forum is to get you evolving past that,
but either way this habit applies.
Blowing your money on unnecessary toys, and outside of your
strong channels isn't smart.The 80/20 rule seems to apply here as
well.The majority of your results and traffic are going to come
from a minority of all the testing you're doing.
It's your job to identify the channels, sites, keywords, ad
groups, and traffic sources giving your best/most returns, and to
reinvest your time and money there to scale.
Once you start making good money, that's not the time to buy the
next course, or a new laptop when your existing one is working
just fine, or going on a vacation.
Your companies money isn't your money, remember that.
You should be re-investing in marketing, outsourcing to work
faster and more effectively, and software ONLY if needed.
Now I'm not saying educating yourself isn't important, but
understand there is only so much new stuff to learn.The majority
of your day should be spent on driving traffic, building lists
where you can, and testing/presenting your offer or affiliate
offers in a better way.
Enjoy your money, sure, but do you really need that new car or
new house just yet?
Key Habit #2: Focus in Regards to Markets and Traffic Channels
Some will disagree with me here, but I think the whole "multiple
streams of income" thing is one of the main reasons most fail in
their online business. I'm not against it entirely, but I feel in
the beginning, people just don't go deep enough in one area, and
thus, never get anywhere.
You've heard me say this before, but the best of the best
usually focus on 1-2 target groups of people, and find ways to
serve them well.
Also, in the beginning, they are typically masters of 1-2
traffic channels instead of spreading themselves thin. There are
exceptions to these rules but the majority of other successful
marketers I've spoken with share these characteristics.
When you start list building and relationship building with your
list, that "1-2" target groups suggestion goes down to "1"
typically. It's not impossible to write and market effectively to
several different markets, but if you're on your own, it can be
Be a sniper rifle, not a shot gun.
Key Habit #3: Building Lists
So much has been said about this so I don't want to be
repetitive. It requires patience and discipline to build lists
and not just go for the kill. Keep in mind, you have a better
chance of selling to someone if you can get them to commit to an
opt-in or some kind of action on your site.
You have more opportunities to market to them, and with a
variety of services/offers if you want.
You don't have to use "squeeze pages" if you don't want, but
adding a floating opt-in or collecting partials on your in house
offer can give you the data you need to build a real business.
Key Habit #4: Focus More on Your Own "Stuff"
Doing too much competitive intelligence, spying, whatever, will
take you away from what you need to be doing, and that's
implementation and execution.
Worrying about what others are doing or saying on forums, blogs,
whatever else is a waste of time.
Learn by doing, focus on your market, listen to your markets
gripes and concerns, and act fast to address those.
Key Habit #5: Try to Move Towards Traffic Sources that Require
In the very first video I ever released, I talked about how I
like to scale everything to direct to site media buys if
I picked this tip up from a very smart media buyer, and it's
helped a lot in getting a little more "hands off" in my business.
Daily management of keywords and ad groups, dealing with traffic
sources that make up weird rules randomly, this all can be a
drain on time and energy. I've always been a fan of direct to
site buying, and with small direct to site buys, the entire setup
process can be more or less outsourced for cheap, which I explain
in the media buying forums.
With a lot of direct to site stuff, the volume is still there,
but it's more manageable and transparent, and the human element
helps a lot especially if you're a merchant with a high
converting product. You have a lot more leverage to play with
At the end of the day, unless you're a merchant spending a lot
of money and you have a high EPC back-end in place, basing your
entire business on Google or Facebook isn't the wisest move. YES,
they are great testing platforms, and YES they have amazing
But once you have your numbers in place as to what's working or
not, it can be wise to start looking to another platform as your
bread and butter.
Key Habit #6: Get Rid of Negative Influences in Your Life
This is more a lifestyle thing but it's extremely important.
It's very difficult to work with a clear mind amongst the
challenges that running an online business can present, when you
have negative people bombarding you with their issues daily.
I speak from experience on this. It can be draining. Associating
with people that complain constantly about their money problems,
health problems, dog problems, or whatever, can eventually drag
you down with them.
Making money online, can be challenging and requires you to take
intelligent risks. The last thing you need is someone telling you
you're going to screw up, or to get a real job, or whatever their
daily hang up is.
Key Habit #7: Say "No" More Often
Looking at my project list, it's obvious I still need to work on
Once you start getting successful, or people realize you do have
legit skills, they'll be asking for help or to get involved in
Unless this is something that will directly benefit your cash
flow and business, say "No". You don't need to make all the money
in the world, and you don't need to get involved in every project
thrown at you.
Focus on YOUR market, YOUR lists, and YOUR traffic. Sounds
greedy and selfish I know... but it's not.
Key Habit #8: Deal in The Bigger Verticals
OK, I've said this before, and some still attack me for it.
Myself and other successful affiliates/marketers always deal in
the big niches. Health, Money, Relationships, Entertainment.
Everyone wants to be young, skinny, rich, and popular... and
ideally have fun doing it.
The thing here is, even a small splinter of one of these massive
verticals can make you a LOT of money.
What that means is, you don't just take on "weight loss" or
"fitness", for example. There is "fitness for rugby players", or
"weight loss for hispanic women". Or what about all the different
types of diets? What is the real end result people want from
Same goes for the make money niche.
The fact is, you're still targeting the make money niche if you
present your offer in a way that shows chiropractors how they can
make more money with their practice. The end game still applies.
As I've said, keep the pain primal. The reason hobby and game
niches do so well is because "entertainment" is a need by almost
everyone. All work and no play make Jack a dull boy, right?
Facebook and most social networks are a prime example.
Yes, there are some sites like the infamous ParrotSecrets.com
that has done extremely well in the Parrot and Parakeet niche,
but even that is in the massive Pet vertical.
There's a reason CPA offers are all in these massive verticals.
It's up to you to segment these markets into more manageable
segments and present your offer appropriately with the proper
At the end of the day, if no one wants it, no one wants it.
Billions of dollars get spent in the big verticals, and there are
so many ways you can present the offers here, you could never hit
everyone if you tried.
A great way is to do a simple lead gen to capture an email in
your market segment, then mail them relevant offers afterwards.
Nothing ground breaking, but even if you're an affiliate this
gives you the ability to customize your front end.
Basically, give the segment what they want, then you show them
what they need.
You don't insist to them they need something from the get go.
Key Habit #9: Get Comfortable Outsourcing
It's not cool to work 16 hours a day, despite what some
affiliate network owners and blogs will tell you. Especially if
you work on your own. I've done it. If you are actually working
and implementing this much, hopefully you're making some money
and chances are there are some tasks you can unload on others.
Your mind and time should be free'd up for strategy, offer
presentation, and marketing prowess. Try to unload the grunt work
to others. Keep in mind, you will need to either write copy or
have a good copy writer for ads and landers. I recommend getting
good at writing copy even if to just identify what good copy is.